By

Martyn Hannah
Why online casino operators must become content hubs if they are to successfully acquire and retain players. For a long time now, online casino operators have relied on affiliates to attract players through unique, high-value content, and then drive them to their brands. But with regulators tightening the screw on affiliates and the role they...
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Six blog structures that any business or brand can use to liven up their content today.   Most businesses and brands now understand the importance of regularly posting content to their news sections and blogs if they are to drive awareness among clients and consumers. But it is not enough to simply publish one post a...
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White papers are a highly effective marketing tool, but can be a big undertaking. Our guide makes the process clear and simple. White papers are very effective at establishing your business as an authority, and can generate significant interest in your products and services. But they are a huge undertaking, and there are many things...
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Content may be king for online gambling marketers, but only if the right people create it. Content marketing should be front of mind for operators, suppliers and affiliates. The gambling industry is coming under increasing pressure from regulators, governments and even consumers over a raft of issues from responsible gambling to games that risk appealing...
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Planning an ICO? Here’s how to use content and outreach to drive awareness among investors. Blockchain and cryptocurrencies are taking the business world by storm right now. For a growing number of entrepreneurs and start-ups, they are seen as the platforms and currencies of the future, providing unprecedented security, flexibility, scale and scope. As such,...
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How businesses and brands can project personality and character through the content they create by altering their tone of voice In highly competitive industries and markets, one way businesses can stand out from the crowd is by having personality. It is something companies of all shapes and sizes claim to have, but, in reality, very...
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Here’s how Asian online gambling operators can unlock the power of content to drive player acquisition and retention The Asian online gambling industry is on the cusp of major change. A growing number of markets are moving towards regulation and licensing, competition amongst operators is hotting up, and players are becoming savvier and expect more...
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Online gambling affiliates
In this interview with Affiliate Insider, ghostfoundry director Martyn Hannah talks about why online gambling affiliates must offer their readers a vast library of high-value information and resources… Affiliate Insider: What content strategies should online gambling affiliates be taking in order to fully boost traffic and user engagement? Martyn Hannah: Affiliates should focus on becoming information hubs...
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Looking to nail your social media content? Here’s how It’s no secret, for start-ups and entrepreneurs, social media is the most powerful and cost-effective marketing platform at their disposal. It has the scale and scope to reach and engage a global audience, introducing consumers and clients to their business, products and services, and at very...
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