How businesses and brands can project personality and character through the content they create by altering their tone of voice In highly competitive industries and markets, one way businesses can stand out from the crowd is by having personality. It is something companies of all shapes and sizes claim to have, but, in reality, very...
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Here’s how Asian online gambling operators can unlock the power of content to drive player acquisition and retention The Asian online gambling industry is on the cusp of major change. A growing number of markets are moving towards regulation and licensing, competition amongst operators is hotting up, and players are becoming savvier and expect more...
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Online gambling affiliates
In this interview with Affiliate Insider, ghostfoundry director Martyn Hannah talks about why online gambling affiliates must offer their readers a vast library of high-value information and resources… Affiliate Insider: What content strategies should online gambling affiliates be taking in order to fully boost traffic and user engagement? Martyn Hannah: Affiliates should focus on becoming information hubs...
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Looking to nail your social media content? Here’s how It’s no secret, for start-ups and entrepreneurs, social media is the most powerful and cost-effective marketing platform at their disposal. It has the scale and scope to reach and engage a global audience, introducing consumers and clients to their business, products and services, and at very...
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When it comes to creating successful link-building campaigns, quality reigns supreme over quantity Link-building is a vital part of any content marketing/SEO campaign, but is perhaps one of the most difficult tasks to pull off successfully. It’s one of those things where everyone has a different opinion and approach; some favour volume over value, while...
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Content marketing is a marathon not a sprint, requiring businesses and brands to adopt a different state of mind I am often asked how long it takes for content marketing activity to deliver tangible results. Will it be days, weeks or months before those daily blog posts turn readers into paying customers? It is natural,...
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Car dealers have a huge array of topics at their disposal that can be used to inspire blog posts. Here are three ideas to get you started… When it comes to blogs, car dealers have a huge amount of subject matter to tap into. Whether you sell cheap run-arounds, 4x4s, high performance super cars or...
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Jan
picture of typewriter keys
Why producing authentic content packed with genuine value is the best way to engage your target audience Authenticity; it is the single most important factor when producing content. Whether taking the written, audio or video form, your content must deliver genuine value to the person who is consuming it. The more value you can pack...
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