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How to create quality content that ranks
Following the latest Google update, businesses have been told to create quality content and this is how to do it… Quality content is now one of the most important ranking factors for Google as it continues to develop and fine-tune its algorithms to ensure it delivers users with the best possible results from their search...
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Content marketing works and here's the proof
Businesses are constantly told that content marketing is king, but does it actually improve search visibility and boost page visits? The answer is yes, and here is the proof… Content marketing is king. This is the message being pushed to businesses of all shapes and sizes and in all sectors when it comes to improving...
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The design of your website can seriously impact where you rank on Google.
Website design is a key ranking factor. Here’s what you need to know about creating websites that offer the best possible user experience, rank highly in the SERPs and ultimately drive conversions and sales…  When considering website design, you might think that ensuring that it looks sleek is all there is to it. However, the...
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Rank on Google without back links
By ramping up your content creation efforts you can increase search traffic without having to secure a single back link  One of the most common questions the ghostfoundry team is asked is whether it is possible to rank without back links. The short answer to this is, yes, it is. While back links are among...
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A 10% discount will be offered to all operators, suppliers and affiliates who sign up to a content package during the week Ghostfoundry is attending ICE London and the London Affiliate Conference (LAC) in February. Members of the team will be on hand to talk to operators, suppliers and affiliates about how they can improve...
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With 2019 quickly approaching, businesses should be reviewing their successes and failures from the past year to determine how to amend their content marketing strategies for the coming year. Whether you’ve been working to a content plan throughout 2018 or are thinking about content for the first time for 2019, a clearly defined strategy is...
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Why online casino operators must become content hubs if they are to successfully acquire and retain players. For a long time now, online casino operators have relied on affiliates to attract players through unique, high-value content, and then drive them to their brands. But with regulators tightening the screw on affiliates and the role they...
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Six blog structures that any business or brand can use to liven up their content today.   Most businesses and brands now understand the importance of regularly posting content to their news sections and blogs if they are to drive awareness among clients and consumers. But it is not enough to simply publish one post a...
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White papers are a highly effective marketing tool, but can be a big undertaking. Our guide makes the process clear and simple. White papers are very effective at establishing your business as an authority, and can generate significant interest in your products and services. But they are a huge undertaking, and there are many things...
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Content may be king for online gambling marketers, but only if the right people create it. Content marketing should be front of mind for operators, suppliers and affiliates. The gambling industry is coming under increasing pressure from regulators, governments and even consumers over a raft of issues from responsible gambling to games that risk appealing...
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