If you are looking for a digital marketing and content marketing agency that specialises in working with organisations in the global gambling and iGaming sector, then you are in the right place.
iGaming marketing experts
Our team is made up of strategists, creatives and content writers that have held various roles across the industry at operators, suppliers, affiliates and other stakeholders.
Many have also written for key industry publications such as iGB, Gaming Intelligence and Calvin Ayre, and our founder is also a former editor of eGaming Review and eGR North America.
This means we have a full understanding of the industry, how it works and what needs to be done to ensure your business can get ahead of your rivals in what is a hugely competitive sector.
We also understand the tight rules and regulations operators and suppliers must work to; our marketing services are fully compliant with regulatory and watchdog guidelines.
We combine this with our digital marketing, PR, content, SEO and technical expertise to deliver a comprehensive offering to operators, suppliers, regulators, affiliates and other stakeholders.
We also provide award writing services and our clients have added plenty of silver to their trophy cabinets by scooping wins at prestigious awards such as:
- EGR Operator Awards
- Gaming Intelligence Awards
- SBC Awards
- Global Gaming Awards
Our marketing services
We have had the privilege to work with some fantastic companies over the years, from operators to suppliers as well as affiliates and regulators.
The benefits of working with us:
- A digital marketing, PR and content agency specialising in the iGaming sector
- Marketing specialists that are also gambling industry experts with years of experience
- Data driven strategies and solutions that allow you to close the gap to and jump your rivals
- Marketing activity that is fully compliant with regulators and watchdogs
What makes US different
There are many digital marketing and content marketing agencies that serve the global gambling and iGaming industries, but we are a little bit different.
Content is the foundation and pillar of the strategies and solutions we create for operators, suppliers and other stakeholders, and our team is made up of industry experts.
These are some of the other things that make us stand out from other marketing agencies:
WE KNOW THE INDUSTRY INSIDE OUT
Our founder has been working in and writing about the global gambling and iGaming sector for almost a decade now and has a comprehensive understanding of the industry.
He has since built a team of gambling experts that are also marketing specialists to ensure the services we provide meet the unique requirements of businesses in the sector.
This is a powerful combination and means that we can deliver best in class marketing solutions that are industry specific but also tailored to the unique requirements of your business.
WE GET TO KNOW YOUR BUSINESS
No two gambling and iGaming businesses are the same, and we spend a great deal of time getting to know your business and what you are looking to achieve from your marketing activity.
By understanding you we can get a clear picture of the audience you are seeking to engage, whether B2B or B2C, and armed with this knowledge build comprehensive marketing campaigns that work.
We believe the best results come from close collaboration, and that is why we work closely with our gambling and iGaming partners to ensure we not only meet but exceed their marketing goals.
DATA LED STRATEGIES
Content is what drives our digital marketing, PR and authority building strategies, but data is what sets the pace and holds our activities to account.
We use a range of marketing tools to undertake comprehensive audits and competitor analysis, and our analysts then use the information generated to formulate strategies with tangible results.
These tools also allow us to monitor the progress of our digital marketing, PR and content marketing activity, and to fine tune our strategies to ensure they are delivering the best possible results.
CONTENT WRITTEN BY REAL EXPERTS
When it comes to marketing, content remains king and that is why it is vital that all content is written by qualified journalists and professional writers.
Not only that, but writers must have industry knowledge and experience if they are to produce content that will position you and your business as thought leaders in the sector.
Our writers have both; many are former journalists that have written for industry publications which means they know what to say and how to say it in a way that captures your brand and tone of voice.
WORK WITHIN REGULATORY GUIDELINES
The global gambling and iGaming industry is one of the most tightly regulated, and operators, suppliers, affiliates and other stakeholders must take this into account when it comes to marketing.
We are fully versed on regulatory requirements in key markets such as the UK, Malta, Isle of Man and Gibraltar, as well as the standards expected by watchdogs such as the ASA.
This means that our partners can be confident that the strategies and solutions we deploy on their behalf are compliant with any and all guidelines they must work to.
We work with
They said this about us
“Ghostfoundry has done incredible job at driving awareness of Mascot Gaming in the B2B iGaming press. The quality of writing is high and has helped position us as a rising star in the sector.”